The automotive sector

*** For Seed Factory members and their guests ***

The automotive sector (Alfa Romeo, Fiat, Jeep, etc.) in the Covid period?
organized by Edouard Cambier and Vanessa Dereymaeker

Free video conference for Seed Factory members with Olivier La Porta group Sales & Marketing on the following topic "How is the automotive sector (Alfa Romeo, Fiat, Jeep...) doing in the Covid-19 period?"

Date: April 28, 2020
Schedule: at 2 pm
Video conference

Olivier's website

Fiat, an acronym for "Fabbrica Italiana Automobili Torino" (or in French "Fabrique italienne d'automobiles de Turin"), is an Italian automobile manufacturer, based at the Lingotto in Turin. FIAT was founded on July 11, 1899 at the Palazzo Bricherasio by thirty shareholders, including Giovanni Agnelli. The company increased production eightfold in five years during the magic years of the Italian car industry, becoming a symbol of the "Italian economic miracle".
Italian economic miracle".

Since the end of 2010, Fiat has been 30.5% owned by Exor S.p.A., 41.5% by various institutional investors, 3.5% by Fiat itself, and has a free float of 24.5% on the Milan Stock Exchange1. The main shareholder, Exor S.p.A., is a holding company 51.2% owned by the Agnelli family, descendants of the founder. The Chairman of Fiat is John Elkann, grandson of Gianni Agnelli, and the Chief Executive Officer is Olivier François (en)1.
In June 2009, Fiat becomes the main shareholder of the American Chrysler. Fiat Group has consolidated Chrysler's balance sheet in its accounts since June 1, 2011.
In June 2012, this stake stood at 61.8%. It was increased to 100% on January 1, 20142. Fiat Group Automobiles then becomes Fiat Chrysler Automobiles.
In September 2010, Fiat decided to split into two separate entities: on the one hand, Fiat, the former group's automotive activities; on the other, Fiat Industrial, commercial vehicles, agricultural machinery and construction equipment. On January 3, 2011, each shareholder of the former group receives 1 share in each of the two new groups for each share of the former group held.

In January 2014 and following the takeover of Chrysler automobiles, the group became :
Automotive activities: Fiat Chrysler Automobiles, born of the merger of Fiat and Chrysler, which owns the Fiat, Lancia, Alfa Romeo, Maserati, Abarth automobile brands, Fiat Professional commercial vehicles and the American Chrysler Group brands (Dodge, Jeep, RAM and Chrysler), plus automotive suppliers Fiat Powertrain Technologies, Magneti Marelli, Teksid, automotive machine tool manufacturer Comau, and press holdings (La Stampa, Corriere della Sera)1. In 2010, Fiat Group posted sales of 35.9 billion euros and net income of 600 million euros3 ;
Industrial activities: CNH Industrial, born of the merger of Fiat Industrial and CNH Global, which groups together Iveco trucks and buses, Irisbus, Astra SpA, Magirus, CNH manufacturer of agricultural and construction machinery under the Case, New Holland, Steyr, Kobelco brands, FPT Industrial generators and boat engines1. In 2010, Fiat Industrial Group posted sales of €21.3 billion and net income of €378 million.

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